How to Host a Lingerie Party

If you are looking for a unique and exciting way of spending time with your girlfriends, you ought to try hosting a lingerie party. These kind of parties not only make hanging out with your girlfriends more fun, but they are great way of trying new merchandise as well. Below are simple steps to guide you on how to host a lingerie party:

To begin, get in touch with a lingerie party specialist to plan your party. If you happen to know a lingerie sales-consultant, directly reserve a party with them. If not, search for a local sales representative using websites of various lingerie companies.

Next, select a date and time when you are sure a good number of people will be able to attend. Friday and Saturday evenings may be convenient for your girlfriends who work full time, while an afternoon may be ideal for those with young kids.

Send out invitations. Remember to include co-workers, family members and women from your social circles such as gym, clubs and yoga. In general, ensure that you invite enough women for your party to be successful. Ask your party specialist to offer gifts for guests who bring friends – advertise this offer on the invitation card. Even though lingerie parties have always been a preserve for women, men may also be invited. However, you and your guests have to be absolutely comfortable with this decision.

Prepare or purchase some food and drinks for your guests. Since there will be a lot of activities such as games and trying out different lingerie, foods and drinks such as cheese, cake, coffee or a finger food buffet would work best in a lingerie party.

With the help of the sales representative, incorporate some games in your party. Choose the games that you believe will perfectly fit with the personality of your invited guests. Your party planner should provide some game awards and free samples.

Later, ask the lingerie specialist to come and check out the venue before the big day. This way, the specialist will be able to provide advice on first-hand experience. Nonetheless, make sure that you provide sufficient room for your participants, have a private room for the women to change the lingerie, and a desk where the lingerie specialist can sit and write down some guest orders.

Obtain catalogs in good time. Distribute them to the potential guests to create interest in the party. Retain catalog orders from girlfriends who won’t make it to the party, but have interest in the products.

Afterward, assess the benefits you will gain from throwing the party. Write down the items you need and negotiate the total amount of sales your party should make for you to get hold of this merchandise. To boost your chances, convince a friend to reserve a party of their own for you to enjoy its full benefits.

Finally, if you are successful in persuading a friend to hold a similar party, do not evaluate your ultimate benefits until their party is held. Ensure that you have made the desired choices, and then pick your final order from the lingerie specialist.

Five Mistakes You Must Avoid in Your Mobile Marketing Campaign

1. Non-compliance with anti spam legislation

One of the biggest issues when running mobile marketing campaigns is compliance. In the US the CAN-SPAM Act 2003 and the Telephone Consumer Protection Act of 1991 regulates the sending of commercial text messages. Failure to comply with these Acts in the US, and similar Acts internationally, has resulted in severe financial penalties for offenders.

In 2008 US boots and clothing company Timberland and its ecommerce partner were forced to pay $7 million to settle a class action lawsuit brought against them for an unsolicited mobile marketing campaign that operated between 2003 and 2008. Timberland denied any wrongful conduct and blamed responsibility for securing opt-in consents on the mobile marketing company, Airit2me. The cash is being distributed to consumers who received the unsolicited texts.

These examples demonstrate the importance of compliance with anti spam legislation and that companies cannot hide behind third party companies when securing the right opt-in consents for marketing messages. Complying with the legislation means you’ll avoid hefty fines, public dissent and a damaged brand. To ensure you comply with legislation it’s important your text marketing provider understands the legislation and compliance issues.

2. Failing to target your customer

Devising the perfect message is only useful when you’re sending that message to the right people. Many companies make the mistake with SMS marketing of treating it more like a mass market medium due to its wide reach and low cost than the highly targeted medium it is.

Text marketing campaigns allow you to use specific demographic and behavioral information in your database to target messages to specific consumer groups at specific times. Targeting makes your message highly relevant to consumers, and as a result is far more likely to be successful.

In a recent US example Delta Airlines targeted frequent travelers by inviting them to text in the name of a worldwide destination to a mobile short code to receive tips for insight into local business practices in the selected location. This enabled Delta to send relevant and engaging content as well as target those travelers with the right marketing messages, encouraging consumers to research and manage flight options on the Delta mobile internet site.

Ensure you use the power of mobile marketing to its full potential by creating highly targeted and relevant content for your consumers.

3. Using SMS as a push focused selling tool

Mobile marketing can be a great way to interact with consumers but if your communication with them is more like a push focused sales pitch you’re unlikely to maintain an engaged audience. Many companies make the mistake of bombarding consumers with marketing messages that add no value to the consumer’s life. These constant messages about irrelevant new products or pushing the old same services become a point of annoyance and distrust quickly and can erode not only your ability to use the SMS medium in the future but also your long term relationship with customers and your brand.

Think about how you can provide value to your customers through your mobile marketing campaign – tell them about a special offer for SMS subscribers only, let them in on targeted new product information before anyone else or provide them with a free product or sample to get them in store.

In a recent mobile marketing promotion 7-Eleven offered consumers a free drink in store by texting a keyword to a mobile short code. 7-Eleven added to its mobile marketing database inviting consumers to opt in to receive future messages and customers benefited by receiving a free product.

If consumers feel like they are benefiting from the text marketing relationship they’ll accept and embrace it, if not your efforts will do more to damage your brand than promote it.

4. Using Mobile Marketing in isolation

While mobile marketing campaignscan still be effective when used on their own, they’re best used as part of a multi-channel approach which may include a wide range of other marketing mediums including online, email, television, print, radio, and outdoor. Many companies new to mobile marketing don’t integrate mobile marketing effectively into their marketing plan and more importantly, how it integrates with their database. These companies fail to see the real benefits mobile marketing can bring when used collaboratively.

There are multitudes of ways you can make mobile marketing an essential component of your integrated marketing plan. Use short codes in your call to action on TV or an outdoor billboard to add an element of interactivity to a mass market campaign, encourage consumers to opt in to receive SMS reminders via your website or promote new products in your online store to your subscriber list via SMS – the possibilities for integration are almost endless. It also helps to look for multi-channel marketing technology, like InvolveMobile, which can deliver an integrated database that can link mobile with email, online and other consumer touch points.

Lingerie giant Victoria’s Secret recently integrated mobile marketing with outdoor advertising to successfully promote a new store opening in Chicago. The campaign used outdoor billboards to promote a mobile short code – when consumers texted in they could opt in to receive news, alerts and special offers to use in store.

5. Using SMS marketing as a one way communication tool

Mobile marketing is a great two way communication tool, however many companies fail to realise the power of two way communication and instead use the channel as a dry one way communication channel akin to print advertising.

Use mobile marketing campaigns to bring alive your interaction with customers in creative new ways. Make your messages action oriented by letting your customer in on relevant real time information about an event or product they’re interested in or ask them to do something – whether it be interacting directly via text by asking them to text in ideas or competition answers or by directing them in store, to your website or some other relevant event. If your consumers are talking to you they’re more likely to be engaged and receptive to your marketing messages.

In a 2009 promotion Coors Light engaged consumers in two way communication through mobile marketing. Consumers were encouraged to create and submit advertising slogans for the Coors Light brand starting with the words ‘Colder than…’ for a chance to win prizes.

The Joy of Holidays For Your Online Business

The holidays are not just a time for you to go shopping, eat fancy meals, and enjoy time with friends and family, but are also an ideal way to cement loyalties with customers and get some new ones. You can use any holiday, from Christmas, to Easter, to Valentine’s Day, to Halloween as a way to drum up interest in your business and make your customers more loyal to you; and it doesn’t just have to be about discounts and freebies. Even new business owners can find ways to utilize the special days of the year with a bit of creativity.

In-Store Event

An in-store event is easy to advertise; simply write it up in your blog, scatter some e-mails (be careful about your subject heading!) and post information about it on any social media sites you are affiliated with. An in-store event can be anything from a contest with prizes (such as free samples that will then lead to the winner wanting to buy more), to random daily draws or anything else you can think of. If you’re a new owner, you’ll want to go for something cheap or free to do; such as small giveaways. If you are more established, you can do things like larger give aways, or even cash grabs and other prizes. With an in-store event for the holidays, you can pretty much let your imagination go wild; just remember to keep it legitimate and think of it like free advertising, not to mention a good hook to get customers reeled in.

Gifting

Some holidays are perfect for doing this event, which is more suitable for more established business owners. Gifting allows a customer to purchase an item from you, perhaps at a discount, and have it sent to another address for someone. The incentive you give can be anything from a discount to a free gift for the shopper. Again, gifting opens the door for creativity, but make sure to only do it on holidays that make sense for gifts and if you really want to mark the holidays, you can offer gifts that are specific to the day, such as stuffed animals, soap, pillows, flowers, chocolate, lingerie, etc. for St. Valentine’s Day.

Birthday Joy

For a customer, there is nothing more touching from a company than getting something, even just a Happy Birthday email from a company they shop from. It makes you look thoughtful and they’ll remember you. A Happy Birthday email makes you look kind and personal; throw in a five or ten percent off coupon and they’ll be eating out of your hand. However, if you can’t afford the coupons, even sending out a message will be enough to make you look better than much of the competition. Birthdays are suitable for companies of all sizes; while you’re small you can do it yourself and as you get more customers, you can get the messages automated.

Although it takes a bit of work and organization to take advantage of the holidays, it’s well worth it. The holidays not only let you rope in new customers, but you also make your returning customers even happier with you. Consider the holidays a chance to invest in your company, as well as a chance to throw out some more free advertising and you’ll have a whole new outlook on these times of the year.