Free Underwear Sample – How Far Should Your Direct Sales Model Go?

Last month, I was talking to someone who had a pet product. They were putting together a business plan, and specifically a new marketing plan with one of the key features being direct marketing and direct sales. They wanted to try the old “Ben and Jerry’s” trick, whereby they would give away free samples, and pet owners would be so hooked on the product, that they would continue to order more through their website. In fact, their conversion rate in trying this out was almost 25%, and mind you they were in a fairly well-to-do area, but if they stayed with the same demographics, such a strategy could work.

How do I know this? Well, before retirement I ran a mobile car washing operation, and franchised it around the country. Our bonsai and blitz marketing team constantly went out and gave away free car washes as samples. If people enjoyed the free car wash at their office, then they would have us back on a regular schedule once a week. It was a great way to build new routes, win friends and influence people. Can any product or service the marketed this way you ask? For the most part I would say the answer is yes.

Indeed, I have a very good friend and she goes to one of the major colleges in Los Angeles, her and her friends are on the Red Bull marketing team, and they drive around in a car with a giant Red Bull can on top and give away free samples. Wherever they do this, the sales for Red Bull go up in the local liquor stores, convenience stores, and grocery stores. In other words it works.

It works so good in fact that I might even recommend that Marissa Mayer, the new CEO of Yahoo have college interns run around to all of the soccer fields wearing Yahoo T-shirts, giving away prizes and inviting new users to come partake in whatever it is they are offering online. Incidentally, I did put together such a bonsai and blitz marketing campaign strategy report and I sent it to the president of Pacific Telephone in San Francisco in the early 90s, she loved the idea.

Still, there may be some products it won’t work for, such as giving away free underwear samples as a direct sales model. However, there have been large array sales teams that go out and do home parties, and they do give away free lingerie samples, and it works for them. This of course is in the privacy of the guest home being used, and not in public. Suffice it to say, direct sales work, that’s why all the successful companies do it. Indeed I hope you will please consider all this and think on it.

Look Splendid in White

A wedding day is the most important day in a girl’s life. It is usually what she has dreamed of her entire life. And things must be just perfect for that day. A white wedding is the norm usually for weddings and most brides choose white for their wedding gown. Other colours are also worn, especially pastel shades, but mostly it is white. It would help if the following tips are kept in mind while choosing a wedding dress.

• Choose a dress according to the location. A short dress may not be suitable for a church wedding and a trailing dress will not suit a wedding on the beach.

• The fabric is also important. Most fabric can be worn throughout the year, but some fabric like organdie and linen go well in summer, while velvet and silk may be more appropriate for winter.

• Keep a budget for the dress in mind so that you can straightaway eliminate all the dresses out of your price range and save yourself the time and effort. Also you should know that you will have to pay extra for shipping, taxes, alterations, lingerie and embellishments, and these will all add up to a fair amount.

• Schedule your appointment with the dress salon and let them know roughly what you are looking for. It will help them to keep samples ready.

• Let the salon make recommendations. Sometimes an expert at the store may help you pick out just the dress you want.

• Visit the salon during the lean hours when the sales people will be more relaxed and the trial rooms will be free. If the salon is crowded, the attention of the sales people will be divided and they may not be able to make valuable suggestions.

• Take just one or two friends with you, or you will end up with many clashing opinions and no dress.

• Don’t go in with a dress size in mind. Wedding dresses are usually smaller in size.

• Most dresses take from five to eight months to be delivered and therefore you must shop in advance. Don’t buy a smaller dress promising yourself that you will lose a little weight. It may not happen and further, it is easier to take in a dress that is a little large than try and get into a smaller size.

Shopping for a wedding dress is usually once in a lifetime event. Enjoy the whole process.

Discover Why Adult Toy Parties Has Become the ‘Toy Story’ For Adults

They’re calling it “Toy Story for Adults”, and it’s easy to see why. Today Adult toys, lingerie and other adult products are holding their own as major players on the market. This growing popularity has led an increasing percentage of the population to celebrate the biggest moments in their lives with an adult toy part.

Discover new ways to spice up your love life

What is an adult toy party? The name is usually a pretty good tip off for most people. It’s a chance for adults to get together and “toy shop”, but these aren’t Cabbage Patch dolls or Power Rangers-although “Woody” might be an appropriate addition to the evening! These parties feature toys and games that most parents would never dream of letting their little girls play with, featuring today’s hottest line-up of adult toys and accessories.

More importantly, it gives women of all ages the opportunity to get together and discuss not only their personal lives, but also the ways they’d like to improve their relationships. Imagine the possibilities! Most toy parties are privately hosted, and the ten to twelve women who usually get together to celebrate these events are often close friends. That means that there can be a no-holds barred, completely straightforward conversation on relationships.

Host your own adult party and receive free samples

If you’re looking for a way to jazz up your personal relationships, or even just to make your man’s eyes pop out of his head a little faster when you walk in the room, an adult toy party is the way to do it. Not only do you often walk away with free samples (especially if you happen to be the host), you also have first dibs on some of the hottest adult toys on the market-complete with demos.

The demos ensure that not only do you spend the night looking at amazing adult toys, you also get to learn how to use them-and how to get your man worked up enough that you’re going to be reaping the benefits for months afterward. Most of these parties claim that they’ll teach you tricks and techniques you’ve never heard of, and unless you happen to have memorized the Kama Sutra they’re probably right. When you walk away from an adult party you’ll be leaving with the knowledge that with a little less talk and a lot more action you can have your man on his knees in no time.

An adult party is an excellent way to breathe new life into your personal relationships, connect with your girlfriends and step out of your shell to discover everything that the world has to offer.